Magento is the most popular and fast-growing, open-source e-commerce platform on the planet, and there is no doubt that Magento is a necessity in today’s e-commerce marketplace due to its innovative and extensive customized features. Whether you are working professional and entrepreneur looking to build your e-commerce site or a large multi-channel retailer looking to enhance your online presence and increase your conversions, Magento is your premier e-commerce platform for growth.
Why Use Magento?
Magento Open Source e-commerce is fully equipped with a variety of features.
Magento gives merchants full control and flexibility over the design, the content and the functionality of their online shops.
Magento is Open Source e-commerce platform and is free to download.
Best eCommerce Platform for Online Selling
If you need assistance with Magento Open Source Magento Forums is available for sharing tips, tricks and support.
Like WordPress, Magento is one of the most search engine friendly e-commerce platforms.
Magento platform offers Mobile friendly configuration.
Magento e-commerce Platform is packed with various extensions that can be easily incorporated to fulfill business requirements according to the needs.
Magento is independently supported by thousands of developers and merchants worldwide
The Must Use Magento SEO Tips:
One of the concerns of many Magento users is SEO. Although Magento is already very SEO friendly when installed, there are many things that can still be improved upon. There are a number of Magento SEO tips people offer, with the top technical Magento issues that need to be fixed immediately listed below:
Duplicate content problem for many pages
Not-optimized HTML sitemap
Setup an XML sitemap in Magento 2
Optimize product images
Speed up your Magento 2 E-commerce site
Modify Robots.txt File
Issue with Magento 2 default Title and Description
How to add Meta Title and Meta Description for a Product/ Category and Content Pages in Magento 2
Enabling Search-friendly URLs in Magento 2
Remove default store code from URL
Add a Blog page to your Magento store
Get quality links to your store via different platforms
1. Duplicate Content Problem for Many Pages
Duplicate content is one of most common SEO issues affecting the thousands of Magento store-owners. To get rid of duplicate content we can use canonical tag Go to the Stores >> Configuration >> Catalog >> Catalog >> on right side scroll down to Search Engine Optimization and set Canonical LINK Meta Tags for Categories and Products to Yes.
Same product in different categories
Variation of the same product
2. Not-optimized HTML Sitemap
Magento 2 does not support the auto-creation of HTML Sitemap by default. We need to implement some of the extensions which can solve the HTML sitemap issue in Magento 2.
Key Features of using HTML Sitemap for Magento 2:
It auto-generates an HTML sitemap for users and search engines and includes links to categories, products, CMS pages and store views of your Magento 2.
You can customize the listing order by comas.
Easily add external links in your sitemap file.
Your sitemap will be automatically updated when there are any changes in your store.
3. Setup an XML Sitemap in Magento 2
A XML sitemap is a file that contains all the pages of the website. Magento 2 equipped with better XML sitemap functionality. To enable the XML sitemap log in to your admin and Navigate to Stores >> Settings >> Configuration >> Catalog >> XML Sitemap.
Start Time: Insert time after 00:00 (Don’t choose exactly 00:00)
Frequency: Choose Daily
Error Email Recipient: You can leave this blank
Error Email Sender: You can leave this at ‘Use System Value’
Error Email Template: You can leave this at ‘Use System Value’