What Is a Top-Level Domain?

If you have a website, you already use a top-level domain. It’s an important element that makes your website accessible and visible, and it’s one of the most immediate reflections of your online brand. What is a Top-Level Domain? A top-level domain (or TLD) is the last section of a root domain. For us at […]

Should I Really Pay for SSL?

Nothing in life is truly free. There’s always a catch. SSL certificates are no different. Yes, you can receive a free SSL certificate but it’s going to be extremely limited. That makes the “free SSL vs paid SSL certificate” debate a bit more complicated than it may seem at first. After all, why pay for […]

Does Your Business Actually Need SEO?

In the world of online marketing gospel, it’s sometimes seems like “do everything you can to improve your search position on Google” is the first commandment. Certainly, search engine optimization is important to most inbound lead generation campaigns. But, should we always take it as a given that SEO needs to be a top priority? Or more […]