Website speed is one of Google’s ranking factors in determining website rankings on SERP pages.
You certainly don’t want WordPress website visitors to leave because they are waiting for a long process to open a website.
Visitors will leave websites that have a long loading time, they prefer to find another website that is faster.
This will later affect the website’s bounce rate score, worse, it can affect the conversion of your business sales.
If this case is not fixed soon, your website’s ranking will slowly drop.
Google will not give priority to websites that have long loading times.
Of course this is bad news for you website owners with long loading speeds.
How to Check Website Speed
Now to find out that your website is included in the category of having a long loading time or not, please test it with some of the speed test tools below.
PageSpeed Insight
PageSpeed Insight is Google’s website speed check tool.
You can check the speed performance of your WordPress website for desktop and mobile versions.
Usually the problem is the speed of the mobile version is worse than the desktop version.
So here’s an example of the test results, please visit the website at
https://developers.google.com/speed/pagespeed/insights/
GTmetrix
GTmetrix is the second website speed check tool that you can use.
How to Speed ​​up WordPress Loading
So that your WordPress website can load faster and get a good score, in this discussion we will review how to speed up website loading without plugins.
Why did we add without a plugin? Because if the WordPress CMS website uses too many plugins, it will add to the weight of the website loading.
The following is a discussion on how to speed up WordPress loading:
1. Hosting specifications used
Hosting is the main key to website speed, so you can take this into account in choosing a hosting service provider.
If your WordPress website is still small and doesn’t have many visitors, then shared hosting is enough.
It’s a different story if your website already has thousands of visitors every day, then upgrading to a VPS can be the right choice.
We recommend ASPHostPortal.com as the best fast hosting service provider.
2. Website server location
Now this is related to the target location of your website visitors.
If the target is Indonesia, then choosing a hosting server location option in Indonesia is the most appropriate.
Because if the server location is further away, there will be a fraction of a second difference until the WordPress website finishes loading.
3. Always update the WordPress version
WordPress always provides regular updates to its users.
For that, when there is an update to the latest WordPress version, you can immediately update to the latest version.
The purpose of this update is to fix bugs/security from previous versions.
So when there is an update notification from the WordPress CMS, just do it.
4. Use HTTPS
HTTPS is one of the mandatory requirements for websites today.
For that, for websites that do not use an SSL certificate, you can immediately install it.
There are free SSL options like Let’s Encrypt or paid SSL which are proven to be more powerful and secure at an affordable price.
5. Optimization of CSS, HTML and JavaScript scripts
Make sure the scripts on the website such as CSS, HTML and JS are not burdensome when loading the website.
The trick is to minify all these files, the goal is to make the website loading smaller in size.
6. Image optimization
In addition to saving disk space hosting, image optimization also speeds up WordPress loading.
Websites that have a lot of images are more likely to have a longer loading time.
For that, do image optimization by compressing the image before uploading it so that the load is lighter.
7. Choose a lightweight website theme
When choosing a WordPress website theme, don’t just rely on appearance.
Try to check to make sure the theme you choose is light so that it is not burdensome when accessed.
A WordPress theme that is light, clean and easy to navigate is preferred by website visitors.
8. Font optimization
Did you know that fonts have an effect on loading WordPress?
Try not to use a lot of different font variations, at most using two types of fonts is enough.
9. Database optimization
Because the WordPress website uses a database that functions to store all of our website data.
For that you need to optimize some unnecessary data that is important such as comments, tags and so on that have no effect on the website.
10. Use a CDN
Finally, use the Content Delivery Network to make your website lightweight when accessed from any location.
CDN servers have locations spread all over the world, so when you are a visitor who accesses our website, the closest CDN will send the content.
So how is it clear how to speed up WordPress loading without the need to use a plugin?
It’s true that plugins can really help speed up your WordPress website, but there is a more interesting solution that is without the need for a plugin.
If there are other ways that have not been mentioned above and proven to be able to speed up website loading, please write them in the comments column below.
Thank you 🙂